Red Tree Builders Home Office/Showroom

301 Merimon Ave, Asheville, NC

Located in Asheville, North Carolina, 301 Merrimon is a striking example of adaptive reuse architecture and thoughtful urban revitalization. Originally known as Ming’s Oriental Foods, the building had stood abandoned for over a decade before being reimagined by Red Tree Builders in collaboration with Form & Function Architecture.

The project presented a rare opportunity to breathe new life into a long-neglected commercial site while preserving its local legacy. Red Tree Builders purchased the property with a vision to convert the former store into their company headquarters, while transforming the existing duplex structure at the rear into a long-term rental. The result is a contemporary architectural statement that bridges historic context and modern function.

The most distinctive feature of the renovation is the diagonally framed roofline, an untraditional design move that lends the structure a bold and unexpected silhouette. Paired with sleek, modern finishes and clean detailing, the building now stands in sharp contrast to the traditional fabric of its surroundings—making it both a landmark and a catalyst for neighborhood revitalization.

Over the course of two years, Form & Function Architecture led a dramatic transformation of the building envelope, interior programming, and exterior presence. Emphasis was placed on sustainability, durability, and design-forward materials that would ensure longevity while reinforcing the identity of Red Tree Builders’ brand.

“Before and after” documentation illustrates just how extensive the transformation was—from dilapidated shell to high-performance workspace and residential use. The project serves as a model for creative reuse, showcasing how underutilized urban structures can be repurposed with visionary design and strategic collaboration.

301 Merrimon stands as a testament to the power of architectural intervention in revitalizing Asheville’s built environment, while also supporting small business growth, mixed-use development, and neighborhood-scale innovation.

Photography by Daniel Gale